This brand identity for Saratoga Transport & Delivery showcases a seamless blend of professionalism and homeliness, reflecting the company’s commitment to reliability. The design features a clean and intuitive layout, with bold typography and a color palette inspired by both the strength and finesse required to move homes. The logo is a sleek, geometric depiction of a truck in motion, symbolizing speed and efficiency. Also included are some concepts from the logo-building process, demonstrating my ability to iterate successfully.
Concepts
